History and environmental ideas



The idea about YAG came to many years ago when the first mineral makeup arrived on the Swedish market. Pretty soon it was cleat that many reacted with redness and itching.

The substance that cause the itching is called bismuth oxychloride. The solid substance bismuth is a heavy metal that is lightly radioactive and very similar to arsenic in it’s structure. Oxidized bismuth is a pretty pinkish hue, and ways a lot which is why it came to be used in e.g. foundation, rouge and eyeshadow.

Because of this, YAG came to be. You have to be able find a mineral makeup on the market that is free from harming and clogging substances like bismuth, talc or and mineral oils. All YAG Sweden’s products are safe to use and we only use the absolute best ingredients available on the market. We never compromise on quality. Our products are tested in a approved laboratory and registered in the European register for cosmetics.

History and environmental ideas

Environment: how we think


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History and environmental ideas

Did you know…

If you take a hair sample and send it to analysis it is possible to see who uses makeup with bismuth in it, so remember to keep track on what is in the makeup you use. It is your responsibility as consumer. Of course, no makeup with to high concentrations of bismuth in them are sold in Sweden. The amounts in them are not dangerous in the short term, but can cause itching and reaction in the skin. But have you thought about what the heavy metal could do to your body in the long rung? We don’t actually know that today, as there is no long-term studies or research on it.


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