Popular products

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  • 100% Vegan & Cruelty-Free

    Our products contain no animal ingredients and are never tested on animals.

  • Swedish made & Organic

    Our products are made in Sweden with carefully selected, pure and natural ingredients.

  • Clean & Effective Beauty

    Mineral-based makeup and skincare free from parabens, silicones and synthetic additives – only the best for your skin!

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Where beauty meets purity

Makeup

Made with the finest natural minerals, our makeup line is dedicated to enhancing your natural beauty while nurturing your skin. Our collection features a range of products designed to cater to all skin tones and types, ensuring everyone can enjoy the benefits of clean, nourishing makeup. From foundations to eyeshadows, blushes to lip colors, each YAG mineral makeup product is formulated with care, free from harsh chemicals, parabens and artificial fragrances.

So join us into the future and embrace pure beauty with YAG's mineral makeup and skincare.

– where purity meets perfection

Find your shades

Natural

Skincare

Natural skin care – gentle, effective and filled with pure ingredients

Give your skin the best with natural skin care based on gentle and nutritious ingredients. By using plant extracts, oils and minerals, the skin is cared for in a natural way without unnecessary additives. Natural products help to moisturize, balance and protect the skin, while being kind to both you and the environment. Experience the power of pure skincare and get healthy, radiant skin every day!

Explore YAG's skincare
Woman using YAG brush used for contour

YAG's own

Makeup brushes & tools

Quality makeup brushes made of synthetic hair – soft, durable and vegan

Our synthetic hair makeup brushes combine luxurious softness with high precision for flawless application. They are durable, easy to clean and absorb minimal product, giving a smooth and professional finish. Perfect for both powder and cream products, while being 100% vegan and cruelty-free. Upgrade your makeup routine with brushes that deliver consistent results every time!

For brushes & tools

The cherry on top

YAG's nourishing lip gloss with hyaluronic acid and kakadu oil!

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Reviews

  • Customer rating from Jenny

    Absolutely perfect! I'm so pleased! My skin looks amazing!

  • Customer rating from Freja

    I have very tricky skin, I'm super sensitive and get rashes, pimples and eczema easily. I'm super dry at the same time as I get oily during the day. I was actually skeptical about trying YAG's dry foundation, but it's absolutely amazing! I swipe on the powder without my skin getting dry and flaky.

  • Customer story from Ulrica

    Beautiful products that are worth all the attention! The lipsticks are so beautiful and feel soft. They don't crease and stay in place for a long time.

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