YAG Sweden is a Swedish brand that offers high-quality, vegan and organic mineral makeup and skincare. Originally started in Halmstad, the company is now based in Malmö, where all production takes place locally. By manufacturing all of its products domestically, YAG Sweden ensures both sustainability and transparency throughout its entire production chain.

Our philosophy is simple – to offer clean, sustainable products that not only care for your skin but also respect our planet. All of our makeup and skincare products are carefully selected to be both effective and gentle, free from chemicals, synthetics and harmful additives. We believe in the power of natural ingredients, which is why we use organic and vegan options that are not only kind to your skin but also to animals and the environment.

Our makeup is mineral-based, making it perfect for all skin types, including sensitive skin. With a wide range of foundations, concealers, eyeshadows and lipsticks, you can achieve a beautiful, long-lasting look – every day.

At YAG Sweden we spread the message that "You Are Gorgeous" . We want to strengthen your self-confidence and remind you that you are beautiful just the way you are. Through our products, which allow you to express your unique beauty without compromising on durability or quality, you can feel beautiful both inside and out.

Choose YAG Sweden for a sustainable beauty routine that both you and our planet can be proud of. Because we know that You Are Gorgeous .