Mineral Foundation – What is it and why should you use it?
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Have you ever wondered what really makes a foundation good – both for your skin and your makeup? If you're looking for a natural, skin-friendly and long-lasting base, then mineral foundation is the answer!
What is a pure mineral foundation?
A true mineral foundation contains only ground minerals. However, many traditional foundations and some "mineral-based" products can contain unwanted additives like talc, parabens, synthetic fragrances, oils, and waxes. To get the best experience with mineral foundation, you should choose one that is 100% pure—otherwise, you risk not getting a fair idea of how amazing this type of foundation really is.
At YAG, we only use pure minerals in our foundation, and it's no coincidence that it's our best seller. A good foundation is the foundation for lasting and beautiful makeup – and once you've tried a truly pure mineral foundation, you'll never want to go back!
Ingredients to avoid in your foundation
Some ingredients in traditional makeup can be harmful to your skin and your health. The skin is the body's largest organ and absorbs what we apply to it - so it's important to choose clean products.
Parabens and synthetic fragrances
Parabens are used as preservatives, but have been questioned for their potential hormone-disrupting effects. Synthetic fragrances can irritate the skin and cause allergic reactions. Both are ingredients we at YAG actively avoid.
Bismuth – A heavy metal you want to avoid
Bismuth is a heavy metal that can be irritating to the skin and is slightly radioactive in some forms. Many people experience itching and rashes from bismuth, which is why we never use it in our products.
Silicones and nanoparticles
Silicones give a smooth feel to the skin but are a waste product from the oil industry and can contribute to suffocation of the skin. Nanoparticles are another hotly debated topic in the beauty industry – but we’ll get to that another time!
Why choose mineral foundation?
Mineral foundation is suitable for all skin types but is especially good for those with sensitive or acne-prone skin. The natural minerals have anti-inflammatory properties that soothe irritated skin and can even help improve skin condition over time.
If you have acne or sensitive skin, loose mineral powder is recommended over pressed products, as pressed powders often contain oils and waxes that can clog pores.
6 Benefits of Loose Mineral Foundation
- Natural UV protection – The minerals reflect light and provide some protection from the sun.
- Long-lasting – Blends with the skin's sebum and often stays on better than traditional foundations.
- Suitable for all skin types – Whether you have dry, oily or combination skin, mineral foundation works great.
- Soothes sensitive skin – Perfect for those with redness, eczema or acne.
- Fights bacteria – Minerals create an unfavorable environment for bacteria, which is a benefit for acne-prone skin.
- Hypoallergenic – Reduces the risk of allergic reactions and irritation.
Myths about mineral foundation – True or false?
"Mineral foundation doesn't stay on as well as regular foundation."
False! Minerals blend with your skin's natural oils for long-lasting results. Plus, they're easy to touch up throughout the day with a kabuki brush.
"Mineral foundation dries out the skin."
False! Mineral foundation binds to the skin's sebum without drying it out. However, to get a perfect finish, it's important to always start with a good moisturizer and, depending on the season, sunscreen.
Are you ready to try? You can find YAG's Mineral Foundation here!